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New's year jingle: 1990
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MD-11 and
Boeing 747-400 - 90s |
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VARIG's first MD-11
arrived in November 1991, this aircraft would become the
main one for international flights throughout the 1990s.
In December of the same year, the first Boeing 747-400
arrived - the largest aircraft operated by VARIG.
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To compete with Tam's Fokker 100, VARIG brought the Boeing
737-500 to Rio Sul, initially configured with only 108 seats. / Rio
Sul also received its first commercial jet produced in Brazil,
the Embraer ERJ-145, called "Jet Class".
More and Better: Jingle released in 1992
In the 1990s VARIG launched its loyalty
program, Smiles.
In 1993 VARIG launched its route to the
East: Rio de Janeiro - Sao Paulo - Johannesburg - Bangkok - Hong
Kong
In the 90s VARIG expanded the number of
cities served in the USA.
In
May, 1997: VARIG 70 years.
Another important 1997 milestone was the
Star Alliance.
In 1997 VARIG received the first Boeing
737-700 and in 2001 the first Boeing 737-800
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BOEING 777 -
2001 |
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In November 2001,
VARIG received its first Boeing 777, the most modern and
advanced aircraft at that time. Thenceforth Boeing 777
become the fleet's flagship.
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In May, 2002 VARIG completed 75
years and launched a campaign that included a special paint on Boeing
777-200 and Boeing 737-300.
VARIG 75 Years: Jingle released in
2002
VARIG jingle released in 2004
In
2005 the company launched its latest campaign: VARIG 78 year.
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VARIG 78 YEARS
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My life is a journey
How many things I saw...
The sky that nowadays is blue,
when I met was black and white
The miles used to be long...
Funny, they got shorter
What was far away...
Now
is just over there
Many people traveled with me,
million people
Joys, hopes,
dreams
Billion people, yes you can write
I filled up countless travel albums...
And what wasn’t recorded on paper,
was printed in soul
And where I went?
So far away that I saw the horizon bend
And I come
back, and go, and come back again
I heard thanks in many languages,
some strange, and I replyed with my accent
But the journey is long and requires care,
is not for beginners
I travel in good company,
guide me radars and watchful eyes,
smiles sing a
lullaby for me
And how many open arms are waiting for me?
Right there, behind that
door
And how many are going to wait for me yet?
From up here I can already hear
accelerated hearts
I see clouds,
clouds that I pass through and leave behind
In coming and
going of laptops,
the speed of the rushing minutes,
the upside down
timezone
Have you heard
that the sky is endless?
I affirm,
it is
VARIG 78 Years,
we go further for you
Rodolfo
Sampaio
Publicis Salles Norton |
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Watch
now different versions of VARIG’s most famous jingle, including the
latest version launched in 2005 and performed by Jorge Ben Jor.
See also VARIG's
livery and logos!
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English
