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In late
60s and during the 70s, the most famous character from VARIG was the
Toucan. The character was created in 1953 by Francesc Petit to a
VARIG’s poster. The company brought back the character for encourage
domestic tourism.
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Rio, Rio
de Janeiro
To sing its beauty and its nature,
samba is not
enough
To speak about Copacabana, Corcovado and Pão de Açúcar,
samba is not enough
To speak about Ipanema, Botafogo and Paquetá,
samba is not enough
The beauties of my Rio,
I need to see closely to be able to believe
To tell you
everything that is beautiful in my Rio,
samba is not enough
Only going there,
Only going there
Know Brazil
with Varig
Varig, Varig, Varig
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Following the fashion of the 70s, VARIG's
cabins presented bright colors, emphasizing orange. / In 1971 the
first Boeing 727 arrived.
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DC-10 - 70s |
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In 1974 VARIG
received its first Douglas DC-10-30, becoming the first
Brazilian airline to operate a wide-body aircraft.
In the same year, VARIG also
received the first Boeing 737-200, nicknamed "Super
Advanced" for being equipped with more powerful
turbines. From then on, Boeing 737 became the main
aircraft for domestic flights.
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In 1975 VARIG acquired Cruzeiro, launching
the slogan "VARIG and Cruzeiro flying together"
Varig-Cruzeiro jingle: 1975
 
In the 1970s VARIG expanded its
network to Africa and started flights to new destinations in
America and Europe.
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BOEING 747
JUMBO JET - 80s |
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In 1981 VARIG
received its first Boeing 747, the largest commercial
aircraft in the world up to that time, capable of
carrying more than 300 passengers. With the "Jumbo",
VARIG entered a select list of top airlines. At that
time the world was divided between airlines that
operated Jumbo and the others.
The success of Jumbo among passengers and
high demand made VARIG order the largest and most recent version,
the Boeing 747-300, in 1985. In 1988 the first Boeing 747 "FULL-PAX"
arrived.
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In 1981 was also marked by the
arrival of the Airbus A300, which brought a new level of comfort in
domestic flights.
One
of the most famous commercials of the 80's was the special VARIG 60
Years.
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Sixty years
flying,
flying nonstop,
Varig, Varig, Varig
Sixty years
of victories,
victories through the air
Sixty years
of dedication,
across our nation,
across the entire world
It's time
to party,
pioneer,
celebrate
Sixty years
of victories through the air
Varig, Varig, Varig |
In the 1980s, VARIG expanded its
international network, reaching countries such as Canada, the
Netherlands and the Ivory Coast.
In the early 1980s VARIG
introduced the "Executive Class". For the First Class, the new
Sleeper Seat.
In
80's the new child character "Variguinho" presented the beauties of
Brazil in TV
In the late 1980s, VARIG received the
latest generation aircraft of at that time: Boeing 737-300, Boeing
767-200ER and Boeing 767-300ER.
The 1980s were also marked by
the opening of Guarulhos International Airport, which
became the country's main airport.
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English
